Social Media

This page exists to document the social media accounts, practices and strategies in use at Free Geek. It is maintained by the PR Committee.

Social Media Accounts
Free Geek currently maintains the following social media accounts:
 * Facebook (https://www.facebook.com/freegeekmothership)
 * Twitter (https://twitter.com/freegeekpdx)
 * Thrift Store Twitter (https://twitter.com/fgthriftstore, maintained largely by Thrift Store staff)
 * Linkedin (Profile Name: Free Geek Portland)

We maintain these accounts through a consolidated account with Hootsuite.com.

Posting Schedule
Currently there is no set schedule for most of our social media postings, many of which correspond to the following topics (this is not an exhaustive list):
 * Announcements of Free Geek holiday closures and other deviations from our normal business hours
 * Free Geek events
 * Special sales and promotions
 * Profiles of, and news updates from hardware grant recipients
 * Cross-posts from other Reuse organizations both local and international
 * Stories in the news related to technology, free&open-source issues, environmental stewardship, and education

We generally try to post updates to Facebook and Twitter in particular at least 2-3 times per week. All PR members are encouraged to monitor our social media pages and publish posts (containing relevant content!) when they notice that it's been more than 2 business days since the most recent update.

We are working on a schedule for targeted social media blasts corresponding to each month of the year and typical trending needs associated with each. The work-in-progress schedule is as follows:
 * January: Call for Volunteers (theme: New Year's Resolutions)
 * February: Call for $$ Contributions (theme: Valentine's Day Free Geek love)
 * March: Call for Volunteers esp. Women and Youth (theme: Women's History Month/Women in STEM)
 * April: Call for Hardware Donations (theme: Spring Cleaning!)
 * May:
 * June:
 * July: Call for $$ Contributions (theme: vacation time, giving is an alternative to volunteering)
 * August: Call for Class Sign-Ups (theme: back-to-school season)
 * September: Call for Thrift Store shoppers (theme: back-to-school sales specials)
 * October:
 * November: Call for Thrift Store shoppers (theme: gift-giving with the Earth in mind)
 * December: Call for $$ Contributions (theme: holiday/end-of-year giving)

Amelia's ideas for May/June/October:
 * Tell-a-friend ("Do you know someone who might benefit from our recycling/grants/volunteer/education/sales programs? Tell them about us!)

Social Media Strategy
This is a work-in-progress. Stay tuned for updates!

[Category:PR]