PR Plan

{|style="vertical-align:top;" !| Good (for Free Geek) !| Bad (for Free Geek) !style="background:teal; color:white"| Internal (to Free Geek)
 * + How should Free Geek grow its PR efforts in the next 3 years?
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Strengths
''Strengths are advantages we have that are internal to Free Geek. (Good things we do.)''
 * We have a strong community of volunteers.
 * We have a good name in the community.
 * We have a lot of people interested in the ways the technology changes and how it is used.
 * We have chosen to work with old technology, meaning we can see technological changes in advance of their arriving at Free Geek.
 * integrated systems would lead to less reusable stuff (specialized volunteers)
 * we have the advantage to see this coming as we deal with used stuff
 * make recycling more educational (what is this, where would it go if not recycled, etc?)
 * this would be very good for schoolkids (geeklets) to learn
 * We are already experts in reuse


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Weaknesses
''Weaknesses are problems we have that are internal to Free Geek. (Things we do poorly or not at all.)''
 * It is difficult for us to make business decisions quickly.
 * We have a hard time doing things that volunteers don't find interesting in a timely manner.
 * Our culture in a bit insular
 * We are bad at following through on certain kinds of things

!style="background:teal; color:white"| External (to Free Geek)


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Opportunities
''Opportunities are advantages we have that are external to Free Geek. (Good things that will or could happen to us.)''
 * We can take over more space and use it to grow our services.
 * There will "always" be more unused electronics in the market.
 * There will be "always" a ready supply of people wanting free and cheap stuff.
 * move towards communication in miniature form, teaching people to use these forms of media and communication (i.e. cell phone and ipod esque technology)
 * We could team up with other recyclers, skimming off the good stuff for reuse


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Threats
''Threats are problems we have that are external to Free Geek. (Bad things that will or could happen to us.)''
 * eWaste legislation will create competition in the recycling industry and take away a core area of our business.
 * As computers become more integrated learning to build them will be less interesting to potential volunteers.
 * The changing nature of the technology and the way it is used could leave us unable to give people what they want.
 * EWaste legislation, if passed, might lead to consumer convenience of e-recycling (i.e. curbside pickup which leads to less donations for us)
 * integrated systems would lead to less reusable stuff (specialized volunteers)
 * we have the advantage to see this coming as we deal with used stuff
 * More and more crap comes our way, and we do more and more recycling instead of reuse


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