PR Plan - Revision history

Liliana at 00:17, 28 April 2013

2013-04-28T00:17:47Z

Rfs at 16:35, 21 August 2007

2007-08-21T16:35:31Z

Stillflame: used SWOT thingy

2007-08-15T03:43:22Z

used SWOT thingy

Rfs at 03:30, 15 August 2007

2007-08-15T03:30:55Z

Shawn at 00:46, 15 August 2007

2007-08-15T00:46:08Z

Shawn: we'll still be cool!

2007-08-14T23:45:37Z

we'll still be cool!

Shawn: goals

2007-08-14T23:40:17Z

goals

Shawn at 19:24, 14 August 2007

2007-08-14T19:24:50Z

New page

{|style="vertical-align:top;"
|+ How should Free Geek grow its PR efforts in the next 3 years?
|
|- style="background:teal; color:white; vertical-align:top;"
||
!| Good (for Free Geek)
!| Bad (for Free Geek)
|-
!style="background:teal; color:white"| Internal<br />(to Free Geek)

|style="vertical-align:top;"|
==== Strengths ====
''Strengths are advantages we have that are internal to Free Geek. (Good things we do.)''
* We have a strong community of volunteers.
* We have a good name in the community.
* We have a lot of people interested in the ways the technology changes and how it is used.
* We have chosen to work with old technology, meaning we can see technological changes in advance of their arriving at Free Geek.
* integrated systems would lead to less reusable stuff (specialized volunteers)
** we have the advantage to see this coming as we deal with used stuff
* make recycling more educational (what is this, where would it go if not recycled, etc?)
** this would be very good for schoolkids (geeklets) to learn
* We are already experts in reuse

|style="vertical-align:top;"|

==== Weaknesses ====
''Weaknesses are problems we have that are internal to Free Geek. (Things we do poorly or not at all.)''
* It is difficult for us to make business decisions quickly.
* We have a hard time doing things that volunteers don't find interesting in a timely manner.
* Our culture in a bit insular
* We are bad at following through on certain kinds of things

|-
!style="background:teal; color:white"| External<br />(to Free Geek)

|style="vertical-align:top;"|

==== Opportunities ====
''Opportunities are advantages we have that are external to Free Geek. (Good things that will or could happen to us.)''
* We can take over more space and use it to grow our services.
* There will "always" be more unused electronics in the market.
* There will be "always" a ready supply of people wanting free and cheap stuff.
* move towards communication in miniature form, teaching people to use these forms of media and communication (i.e. cell phone and ipod esque technology)
* We could team up with other recyclers, skimming off the good stuff for reuse

|style="vertical-align:top;"|

==== Threats ====
''Threats are problems we have that are external to Free Geek. (Bad things that will or could happen to us.)''
* eWaste legislation will create competition in the recycling industry and take away a core area of our business.
* As computers become more integrated learning to build them will be less interesting to potential volunteers.
* The changing nature of the technology and the way it is used could leave us unable to give people what they want.
* EWaste legislation, if passed, might lead to consumer convenience of e-recycling (i.e. curbside pickup which leads to less donations for us)
* integrated systems would lead to less reusable stuff (specialized volunteers)
** we have the advantage to see this coming as we deal with used stuff
* More and more crap comes our way, and we do more and more recycling instead of reuse

|-
|}

[[Category:PR]]
[[Category:Drafts]]
[[Category:Big Picture]]

← Older revision		Revision as of 00:17, 28 April 2013
Line 1:		Line 1:
		+	{{Cleanup}}
	{{Draft}}		{{Draft}}
	How should Free Geek grow its PR efforts in the next 3 years?		How should Free Geek grow its PR efforts in the next 3 years?

@@ Line 1: / Line 1: @@
 How should Free Geek grow its PR efforts in the next 3 years?
@@ Line 47: / Line 48: @@
 [[Category:PR]]
 [[Category: Long Term Planning]]

@@ Line 23: / Line 23: @@
 While good outreach materials and a good plan to get the word out will help Free Geek saturate more of the public with our meme and help us get ahead after the ewaste legislation goes into effect, we still want to maintain our hip, laid-back, no-nonsense style.  We don't want to media slickster yes men running any sort of show here, kids.  Word.
+== SWOT ==
-{|style="vertical-align:top;"
+{{SWOT
-|+
+ | Q =
+ | strengths =
 * We have the bases and desire to do many of these items
 * The staff available to do this kind of work has grown in number recently
 * We've gotten much better at responding to media requests
+ | weaknesses =
 * There's not enough time to do everything we wanna do
 * We are bad at following through on certain kinds of things
 * No one on staff is super-awesome at graphic design.  Many of us want to learn, though.
 * Geek volunteers aren't generally very interested in helping out with PR-related stuff, so we often lack for volunteer help in this area.
+ | opportunities =
 * There are lots of opportunities to learn new things like graphic design, media relations, etc.
 * We haven't saturated the Portland Metro area with our robot army
 * The legislature likes us
 * The public, in general likes us
+ | threats =
 * eWaste legislation may create competition in the recycling industry and take away a core area of our business.
 * EWaste legislation, if passed, might lead to consumer convenience of e-recycling (i.e. curbside pickup which leads to less donations for us)
 * The end of oil could come, and our PR efforts will be moot.
+}}
 [[Category:PR]]
 [[Category:Drafts]]
 [[Category: Long Term Planning]]

@@ Line 18: / Line 18: @@
 * Get better stats and testimonials from people we benefit for outreach/grantwriting/fundraising materials
 * Work with the bookkeeping department to create a good system for acquiring annual report data
 {|style="vertical-align:top;"

@@ Line 18: / Line 18: @@
 * Get better stats and testimonials from people we benefit for outreach/grantwriting/fundraising materials
 * Work with the bookkeeping department to create a good system for acquiring annual report data
 While good outreach materials and a good plan to get the word out will help Free Geek saturate more of the public with our meme and help us get ahead after the ewaste legislation goes into effect, we still want to maintain our hip, laid-back, no-nonsense style.  We don't want to media slickster yes men running any sort of show here, kids.  Word.
@@ Line 35: / Line 37: @@
 ==== Strengths ====
 ''Strengths are advantages we have that are internal to Free Geek. (Good things we do.)''
-* We have a strong community of volunteers.
+* We have the bases and desire to do many of these items
-* We have a good name in the community.
+* The staff available to do this kind of work has grown in number recently
-* We have a lot of people interested in the ways the technology changes and how it is used.
+* We've gotten much better at responding to media requests
 |style="vertical-align:top;"|
@@ Line 49: / Line 45: @@
 ==== Weaknesses ====
 ''Weaknesses are problems we have that are internal to Free Geek. (Things we do poorly or not at all.)''
-* It is difficult for us to make business decisions quickly.
+* There's not enough time to do everything we wanna do
 * We are bad at following through on certain kinds of things
+* No one on staff is super-awesome at graphic design.  Many of us want to learn, though.
 |-
@@ Line 62: / Line 57: @@
 ==== Opportunities ====
 ''Opportunities are advantages we have that are external to Free Geek. (Good things that will or could happen to us.)''
-* We can take over more space and use it to grow our services.
+* There are lots of opportunities to learn new things like graphic design, media relations, etc.
-* There will "always" be more unused electronics in the market.
+* We haven't saturated the Portland Metro area with our robot army
-* There will be "always" a ready supply of people wanting free and cheap stuff.
+* The legislature likes us
-* move towards communication in miniature form, teaching people to use these forms of media and communication (i.e. cell phone and ipod esque technology)
+* The public, in general likes us
 |style="vertical-align:top;"|
@@ Line 72: / Line 66: @@
 ==== Threats ====
 ''Threats are problems we have that are external to Free Geek. (Bad things that will or could happen to us.)''
-* eWaste legislation will create competition in the recycling industry and take away a core area of our business.
+* eWaste legislation may create competition in the recycling industry and take away a core area of our business.
 * EWaste legislation, if passed, might lead to consumer convenience of e-recycling (i.e. curbside pickup which leads to less donations for us)
-* integrated systems would lead to less reusable stuff (specialized volunteers)
+* The end of oil could come, and our PR efforts will be moot.
 |-