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	<updated>2026-04-22T03:28:53Z</updated>
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	<entry>
		<id>http://wiki.freegeek.org/index.php?title=Talk:Radio_spot&amp;diff=26712&amp;oldid=prev</id>
		<title>Gambitnut: suggestions from a friend</title>
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		<updated>2007-07-11T08:19:18Z</updated>

		<summary type="html">&lt;p&gt;suggestions from a friend&lt;/p&gt;
&lt;p&gt;&lt;b&gt;New page&lt;/b&gt;&lt;/p&gt;&lt;div&gt;A friend from basketballforum.com is in the radio business, so I asked him for some advice on this over AIM ...&lt;br /&gt;
&lt;br /&gt;
here&amp;#039;s a few problems with this spot.&lt;br /&gt;
if you don&amp;#039;t mind me being a bit critical&lt;br /&gt;
heh&lt;br /&gt;
It lacks a story&lt;br /&gt;
Rule number 1 for effective spots is to tell a story&lt;br /&gt;
this just throws info at you&lt;br /&gt;
&amp;quot;It sucks computer waste, blah blah blah&amp;quot;&lt;br /&gt;
that&amp;#039;s what I hear&lt;br /&gt;
nothing jumps out at me&lt;br /&gt;
in comes the whiny &amp;quot;Where can I take my old hardware?&amp;quot;&lt;br /&gt;
and by then I&amp;#039;ve tuned out&lt;br /&gt;
the trick is finding the line where people won&amp;#039;t tune away&lt;br /&gt;
People don&amp;#039;t listen to commercials because they like them... they tolerate them&lt;br /&gt;
unless they are super annoying (think &amp;quot;Credit Yes.com!&amp;quot;)&lt;br /&gt;
I have some ideas that might work&lt;br /&gt;
I&amp;#039;m good at writing ads with abstract ideas&lt;br /&gt;
did I ever play my Forrestry services ad for you?&lt;br /&gt;
that I did for the college&lt;br /&gt;
let me find that&lt;br /&gt;
http://www.divshare.com/download/1225566-51e&lt;br /&gt;
this is an example of telling a story in a spot&lt;br /&gt;
also notice the use of present tense words&lt;br /&gt;
&amp;quot;He is doing this. He is doing that. He is learning&amp;quot; instead of &amp;quot;He did this. He did that. He learned.&amp;quot; etc&lt;br /&gt;
it&amp;#039;s not glitsy. It&amp;#039;s not super slick&lt;br /&gt;
it&amp;#039;s actually really basic&lt;br /&gt;
but it gets the point across&lt;br /&gt;
and that&amp;#039;s the secret... less is often more for this kind of thing&lt;br /&gt;
I mean, in that spot, there are 3 elements.&lt;br /&gt;
Voice Over. Music, and Forrest sound effects&lt;br /&gt;
&lt;br /&gt;
... he also says he&amp;#039;s getting some ideas for it, I&amp;#039;ll post anything he sends to me.&lt;br /&gt;
&lt;br /&gt;
[[User:Gambitnut|Blaine]]&lt;/div&gt;</summary>
		<author><name>Gambitnut</name></author>
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