Using Social Media for your Business - Revision history

Dheiber at 18:39, 30 March 2013

2013-03-30T18:39:25Z

2012-11-28T01:34:45Z

2012-11-19T03:07:17Z

2012-11-19T03:05:44Z

2012-11-19T02:56:56Z

2012-11-19T02:48:25Z

2012-11-19T02:44:37Z

2012-11-19T02:39:10Z

2012-11-19T02:17:29Z

2012-11-19T02:04:01Z

← Older revision		Revision as of 18:39, 30 March 2013
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	This class will help demystify the world of social media through discussion of policy, planning, and best practices as well as provide tips on how to use popular social media platforms.		This class will help demystify the world of social media through discussion of policy, planning, and best practices as well as provide tips on how to use popular social media platforms.
		+
		+	Current presentation: https://docs.google.com/presentation/d/1KttOFMC77yRO4rmgD9kA8vJZsqXkXLZQQapF08uXiDE/edit

	==Intro==		==Intro==

@@ Line 5: / Line 5: @@
 * Pass out Current Practice Sheet and ask students to fill in how they currently use social media in their organization.
-===What does a social organization do?===
+[[File:Digital-currency.jpg|thumb|alt=In the digital space, attention is a currency. We earn it. We spend it.]]
 * Revolutionizes communication with customers and constituents (both ways)
 * Gives the brand a personality

@@ Line 4: / Line 4: @@
 * Pass out Current Practice Sheet and ask students to fill in how they currently use social media in their organization.
-* Explain what a social organization does
-** Revolutionizes communication with customers and constituents (both ways)
+===What does a social organization do?===
-** Gives the brand a personality
+* Revolutionizes communication with customers and constituents (both ways)
-** Unlocks insights into what your customers and constituents think about your brand
+* Gives the brand a personality
-* Talk about the differences between traditional and social media
+* Unlocks insights into what your customers and constituents think about your brand
-** Traditional media (just a regular, faceless brand)
-*** One-way communication
+===Traditional vs. Social Media===
-*** Traditional messaging (everything that you are used to)
+* Traditional media (just a regular, faceless brand)
-** Social media (more personal brand)
+** One-way communication
-*** Two-way communication
+** Traditional messaging (everything that you are used to)
-*** New messaging: interactive, fun, transparent, exclusive
+* Social media (more personal brand)
 ==Policy==

← Older revision		Revision as of 02:56, 19 November 2012
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	* Pass out Current Practice Sheet and ask students to fill in how they currently use social media in their organization.		* Pass out Current Practice Sheet and ask students to fill in how they currently use social media in their organization.
		+	* Explain what a social organization does
		+	** Revolutionizes communication with customers and constituents (both ways)
		+	** Gives the brand a personality
		+	** Unlocks insights into what your customers and constituents think about your brand
		+	* Talk about the differences between traditional and social media
		+	** Traditional media (just a regular, faceless brand)
		+	*** One-way communication
		+	*** Traditional messaging (everything that you are used to)
		+	** Social media (more personal brand)
		+	*** Two-way communication
		+	*** New messaging: interactive, fun, transparent, exclusive

	==Policy==		==Policy==

@@ Line 12: / Line 12: @@
 An excellent free tool to help you develop your social media policy, regardless of whether your organization is for-profit or nonprofit, is [http://www.idealware.org/reports/nonprofit-social-media-policy-workbook Idealware's Nonprofit Social Media Policy Workbook].
 ===Mistakes===
 Great example of Red Cross's #gettngslizzerd faux pas of 2011 http://redcrosschat.org/2011/02/16/twitter-faux-pas/. The Red Cross immediately responded to the mistake with honesty and humor. Their constituents actually seemed to appreciate their humanity and donations and support of the organization went up.[http://www.bethkanter.org/mistakes-how2/]
 ==Planning==
 ==Best Practices==
 ==Platforms==

← Older revision	Revision as of 01:34, 28 November 2012
(No difference)

@@ Line 7: / Line 7: @@
 ==Policy==
-Every organization should have a social media policy. This doesn't have to be extensieve but does need to answer questions like: "What types of content do we post?", "What do we do with negative reviews?", "What do we do when we make mistakes?", and even "How do we respond to positive attention?" Your social media policy shouldn’t live in a vacuum but should be guided by your organization's mission and values.
+[[File:Gettngslizzerd.jpg|thumb|alt=Example of Red Cross social media faux pas|What is your policy for social media mistakes?]]
-An excellent tool to help you develop your social media policy, regardless of whether your organization is for-profit or nonprofit, is [http://www.idealware.org/reports/nonprofit-social-media-policy-workbook Idealware's Nonprofit Social Media Policy Workbook].
+Every organization should have a social media policy. This doesn't have to be extensieve but does need to answer basic questions like: "What types of content do we post?", "What do we do with negative reviews?", "What do we do when we make mistakes?", and even "How do we respond to positive attention?" Your social media policy shouldn’t live in a vacuum but should be guided by your organization's mission and values.
 ==Planning==

← Older revision		Revision as of 02:17, 19 November 2012
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	==Policy==		==Policy==
		+
		+	Every organization should have a social media policy. This doesn't have to be extensieve but does need to answer questions like: "What types of content do we post?", "What do we do with negative reviews?", "What do we do when we make mistakes?", and even "How do we respond to positive attention?" Your social media policy shouldn’t live in a vacuum but should be guided by your organization's mission and values.
		+
		+	An excellent tool to help you develop your social media policy, regardless of whether your organization is for-profit or nonprofit, is [http://www.idealware.org/reports/nonprofit-social-media-policy-workbook Idealware's Nonprofit Social Media Policy Workbook].

	==Planning==		==Planning==

@@ Line 1: / Line 1: @@
-This class will help demystify the world of social media through discussion of policy, planning, and best practices as well as tricks on how to use popular social media platforms.
+This class will help demystify the world of social media through discussion of policy, planning, and best practices as well as provide tips on how to use popular social media platforms.
 ==Intro==
@@ Line 24: / Line 24: @@
 ===Google Plus===