Difference between revisions of "Outreach Staffing Ideas"
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'' we want an Outreach Coordinator to be a PR/advertising/marketing person. '' | '' we want an Outreach Coordinator to be a PR/advertising/marketing person. '' | ||
| − | * create a flexible, long-term strategy for | + | * create a flexible, long-term strategy for building Free Geek as a brand, distinguishing it above its competition |
| − | ** this will help pave the way to a capital campaign for the purchase of new building | + | ** ...these next two items are a big vague, and probably not needed (matteo)...... |
| + | ** this will help pave the way to a capital campaign for the purchase of new building | ||
** there are a few big unknowns, so we need to be able to adjust to new realities as they are sprung on us ''(think e-waste legislation)'' | ** there are a few big unknowns, so we need to be able to adjust to new realities as they are sprung on us ''(think e-waste legislation)'' | ||
| − | * | + | * Perform media outreach |
| − | ** compiling FG stats, e.g. master list of hardware grants (how many grants we give out, to which types of organizations (educational, homeless, environment, churches, etc.), how much money the granted hardware is worth in Thrift Store $). Using these stats for creating fact sheets about free geek. | + | ** Media kit creation: |
| + | *** compiling FG stats, e.g. master list of hardware grants (how many grants we give out, to which types of organizations (educational, homeless, environment, churches, etc.), how much money the granted hardware is worth in Thrift Store $). Using these stats for creating fact sheets about free geek. | ||
| + | ** write and distribute press releases | ||
| + | ** Foster and maintain relationships with members of the media on Free Geek's behalf | ||
| + | ** Respond to requests from media, and schedule interviews/photo sessions with appropriate staff members and volunteers | ||
* fostering community partnerships | * fostering community partnerships | ||
| − | |||
* responsibilities also include a few floor shifts a week | * responsibilities also include a few floor shifts a week | ||
* could create tracking system for how volunteers hear of FG, where they come from | * could create tracking system for how volunteers hear of FG, where they come from | ||
| − | * | + | * Assist with organizing events to build community internally and externally. |
| − | * work with other collective members, | + | * work with other collective members, satisfying Free Geek's needs with with Outreach programs. |
| − | ** | + | ** outreach to businesses for gizmo, and capital donations that match our needs |
| − | ** | + | ** attract appropriate volunteers build and adoption programs |
** help the store design advertising campaigns | ** help the store design advertising campaigns | ||
* (Every job should have this line -->) Develop a group of volunteers to share in the work associated with accomplishing these tasks (esp. rote work) | * (Every job should have this line -->) Develop a group of volunteers to share in the work associated with accomplishing these tasks (esp. rote work) | ||
| + | ** coordinate and train a group of volunteers for outreach opportunities (tabling, speaking, presentations, etc.) | ||
===Experience=== | ===Experience=== | ||
* background in outreach and/or marketing | * background in outreach and/or marketing | ||
* has created media kits | * has created media kits | ||
| − | * written press releases & done publicity stuff | + | * Has created well-written press releases & done publicity stuff |
| − | * grantwriting experience preference | + | * grantwriting experience preference |
| + | * Has some graphic design experience | ||
| + | * organized/detail-oriented | ||
| + | * outgoing | ||
| + | * proactive, project planner | ||
===What are the goals of Outreach?=== | ===What are the goals of Outreach?=== | ||
| − | What are the Free Geek's outreach goals? And how will this position help fill them? | + | ;What are the Free Geek's outreach goals? And how will this position help fill them? |
| − | Well, some would include: | + | :Well, some would include: |
* Improving the brand recognition of Free Geek in Portland and elsewhere | * Improving the brand recognition of Free Geek in Portland and elsewhere | ||
* Drive new business to the store | * Drive new business to the store | ||
* Drive new volunteers to FG | * Drive new volunteers to FG | ||
* Drive new institutional recycling contracts to free geek (make presentations at colleges, corporations, etc.) | * Drive new institutional recycling contracts to free geek (make presentations at colleges, corporations, etc.) | ||
| + | * Attract individual hardware donors | ||
| + | * Attract corporate hardware donors | ||
| + | * Attract individual and institutional philanthropists | ||
* Lay some groundwork for annual campaign | * Lay some groundwork for annual campaign | ||
* Pursue grants to acheive the aforementioned | * Pursue grants to acheive the aforementioned | ||
Latest revision as of 17:53, 14 May 2008
Outreach Coordinator
we want an Outreach Coordinator to be a PR/advertising/marketing person.
- create a flexible, long-term strategy for building Free Geek as a brand, distinguishing it above its competition
- ...these next two items are a big vague, and probably not needed (matteo)......
- this will help pave the way to a capital campaign for the purchase of new building
- there are a few big unknowns, so we need to be able to adjust to new realities as they are sprung on us (think e-waste legislation)
- Perform media outreach
- Media kit creation:
- compiling FG stats, e.g. master list of hardware grants (how many grants we give out, to which types of organizations (educational, homeless, environment, churches, etc.), how much money the granted hardware is worth in Thrift Store $). Using these stats for creating fact sheets about free geek.
- write and distribute press releases
- Foster and maintain relationships with members of the media on Free Geek's behalf
- Respond to requests from media, and schedule interviews/photo sessions with appropriate staff members and volunteers
- Media kit creation:
- fostering community partnerships
- responsibilities also include a few floor shifts a week
- could create tracking system for how volunteers hear of FG, where they come from
- Assist with organizing events to build community internally and externally.
- work with other collective members, satisfying Free Geek's needs with with Outreach programs.
- outreach to businesses for gizmo, and capital donations that match our needs
- attract appropriate volunteers build and adoption programs
- help the store design advertising campaigns
- (Every job should have this line -->) Develop a group of volunteers to share in the work associated with accomplishing these tasks (esp. rote work)
- coordinate and train a group of volunteers for outreach opportunities (tabling, speaking, presentations, etc.)
Experience
- background in outreach and/or marketing
- has created media kits
- Has created well-written press releases & done publicity stuff
- grantwriting experience preference
- Has some graphic design experience
- organized/detail-oriented
- outgoing
- proactive, project planner
What are the goals of Outreach?
- What are the Free Geek's outreach goals? And how will this position help fill them?
- Well, some would include:
- Improving the brand recognition of Free Geek in Portland and elsewhere
- Drive new business to the store
- Drive new volunteers to FG
- Drive new institutional recycling contracts to free geek (make presentations at colleges, corporations, etc.)
- Attract individual hardware donors
- Attract corporate hardware donors
- Attract individual and institutional philanthropists
- Lay some groundwork for annual campaign
- Pursue grants to acheive the aforementioned
Luiz 17:33, 8 May 2008 (PDT)
Americorps
- contact: Oregon Corporation Office
Amy Dailey 620 SW Main Street Room 714 Portland, OR 97205 Phone: (503) 326-3282 Fax: (503) 326-3474 Email: or@cns.gov
Development Coordinator
- full-time, 35 hrs/week
- basically, this person would be responsible for bringing in money through fundraising & grantwriting
- fundraising responsibilities: create a fundraising plan, present to committees, initiate the plan, maintain documentation to track progress
- grantwriting responsibilities: attend Opt Prime, Council & Grantwriting meetings, research & apply for grants based on FG needs, help overhaul PPS'
- responsibilities also include a few floor shifts a week, attending staff meetings