Long Term Strategy Process

This is a draft of a new or in-progress document, and is likely to have a few people specifically working on it. You may wish to check in on the discussion page to see what the purpose of the document is and who's working on it; then feel free to give this article love and attention if have extra of those things.

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How do we get from here to a place where our Vision Statement reflect the day to day reality?

Define what we're trying to do

• Perhaps we are trying to answer the question: How will Free Geek survive and fulfill its mission and live up to its principles over the next five years? This question could be phrased differently, but we must all agree on what it is in order to proceed.

SWOT

Inventory our strengths and weaknesses, and the opportunities and threats -- as they are now, and as we are likely to face in the next five years.

• The future thinking part of this require some guesswork and research, especially in the opportunities and threats areas.
  • Get a list of areas to research from the community (brainstorm, interviews, etc.)
  • Identify a point person or two to kick off the discussion on each. Stagger the discussions so people aren't overwhelmed.

Goals

We need goals that should be aimed at one or more of the following things:

• Use our strengths to their best advantage.
• Eliminate our weaknesses or turn them into strengths.
• Take advantage of opportunities.
• Defend ourselves against threats.

Strategies

We need a broad strategy for achieving each goal.

Plans

We need a plan for implementing each strategy.

Feedback

We need methods for seeing:

• if our assumptions are correct
• if our goals are being achieved
• if our strategies and plans are working

SWOT brainstorm

It is easy to mistake opportunities and threats for strengths and weaknesses. Remember that the whole world doesn't revolve around us, and that there is a lot beyond our control.

Some trends could have a negative and a positive aspect. Figure out how to break those down into two parts and add them to both strengths and weaknesses or both opportunities and threats.

	Internal	External
Good	Strengths Strengths are advantages we have that are internal to Free Geek. (Good things we do.) We have a strong community of volunteers. We have a good name in the community.	Weaknesses Weaknesses are problems we have that are internal to Free Geek. (Things we do poorly or not at all.) It is difficult for us to make business decisions quickly.
Bad	Opportunities Opportunities are advantages we have that are external to Free Geek. (Good things that will or could happen to us.) We can take over more space and use it to grow our services.	Threats Threats are problems we have that are external to Free Geek. (Bad things that will or could happen to us.) eWaste legislation will create competition in the recycling industry and take away a core area of our business.