Long Term Strategy Process

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How do we get from here to a place where our Vision Statement reflect the day to day reality?

The process

Define what we're trying to do

• Perhaps we are trying to answer the question: How will Free Geek survive and fulfill its mission and live up to its principles over the next five years? This question could be phrased differently, but we must all agree on what it is in order to proceed.

SWOT

Inventory our strengths and weaknesses, and the opportunities and threats -- as they are now, and as we are likely to face in the next five years.

• The future thinking part of this require some guesswork and research, especially in the opportunities and threats areas.
  • Get a list of areas to research from the community (brainstorm, interviews, etc.)
  • Identify a point person or two to kick off the discussion on each. Stagger the discussions so people aren't overwhelmed.

Goals

We need goals that should be aimed at one or more of the following things:

• Use our strengths to their best advantage.
• Eliminate our weaknesses or turn them into strengths.
• Take advantage of opportunities.
• Defend ourselves against threats.

NOTE: Just because they exist opportunities do not need to be taken advantage of. Do an impact-effort grid to determine if the cost is too high for the payoff. If it is determined that an opportunity is too costly to pursue, record that and move on. These opportunities do not need associated goals.

Strategies

We need a broad strategy for achieving each goal. These are general descriptions of how we might attack a problem without much detail.

Plans

We need a plan for implementing each strategy. This is where the details would go.

Feedback

We need methods for seeing:

• if our assumptions are correct
• if our goals are being achieved
• if our strategies and plans are working

SWOT brainstorm

It is easy to mistake opportunities and threats for strengths and weaknesses. Remember that the whole world doesn't revolve around us, and that there is a lot beyond our control.

Some trends could have a negative and a positive aspect. Figure out how to break those down into two parts and add them to both strengths and weaknesses or both opportunities and threats.

Just because something is bad for the planet or someone else it isn't necessarily bad for us. For example, most people at Free Geek would agree that the incredible rate at which our society produces eWaste is a bad thing for the planet, but it is also a good thing for our organization since it provides the gizmos we evaluate and give away in order to address the digital divide.

	Good (for Free Geek)	Bad (for Free Geek)
Internal (to Free Geek)	Strengths Strengths are advantages we have that are internal to Free Geek. (Good things we do.) We have a strong community of volunteers. We have a good name in the community. We have a lot of people interested in the ways the technology changes and how it is used. We have chosen to work with old technology, meaning we can see technological changes in advance of their arriving at Free Geek.	Weaknesses Weaknesses are problems we have that are internal to Free Geek. (Things we do poorly or not at all.) It is difficult for us to make business decisions quickly. We have a hard time doing things that volunteers don't find interesting in a timely manner.
External (to Free Geek)	Opportunities Opportunities are advantages we have that are external to Free Geek. (Good things that will or could happen to us.) We can take over more space and use it to grow our services. There will "always" be more unused electronics in the market. There will be "always" a ready supply of people wanting free and cheap stuff.	Threats Threats are problems we have that are external to Free Geek. (Bad things that will or could happen to us.) eWaste legislation will create competition in the recycling industry and take away a core area of our business. As computers become more integrated learning to build them will be less interesting to potential volunteers. The changing nature of the technology and the way it is used could leave us unable to give people what they want.

SWOT chart todo list

To-do list for: Long Term Strategy Process Please help by completing and crossing off tasks from this list: Incorporate ideas from Vision Statement#Ideas from 2/7/07 Brainstorm Interview staff and core for more items Scan meeting minutes for more items

See also

• Council meeting sets up vision statement brainstorm. (Free Geek Council Minutes, Jan 2007)
• Council meeting sets up vision statement brainstorm. (Call for participation in Feb 7 brainstorm session, Jan 2007)