Bring Traffic To Your Website Class
NOTE: This is a work in progress started 7/17/12. Please check back for updates.
Optimize your website for traffic
Keywords
Keywords
- Research what people look for concerning your business
- Think from the customers perspective!!! What would the average person type into Google if they were looking for a business like yours. Type that in and see what comes up. Look at the content and tags of the first few sites.
- Ask family and friends what words and phrases they would use if they were looking for a product like yours.
- Target keywords to fit your business. What product do you most want to push? Are you selling locally, nationally or globally?
Google keyword tool (adwords keyword tool) – possibly using misspelled words, gauging competition and effectiveness vs. price
Inserting keywords into contents
- Use keyword-heavy writing. Keyword density.
- In this scenario, you are trying to compete locally and you find your customers are looking for quality, low-priced computers of specific brands.
- ComputerManufacturer, Inc. makes computers to fit your needs. Come shop at our store-room.
- ComputerManufacturer, Inc., located in Portland, Oregon, makes high-quality, affordable computers such as Brand A, Brand B and Brand C. Come shop for deals and discounts at our show-room which is located at 1234 SE 10th St, Portland, OR 97201(with embedded map or link that opens in a new window)
- In this scenario, you are trying to compete locally and you find your customers are looking for quality, low-priced computers of specific brands.
Black hat vs. white hat tactics - http://insidesearch.blogspot.com/2012/04/another-step-to-reward-high-quality.html
- Don't use font colors too similar to the background.
- Don't keyword stuff.
Font size
- Words and phrases with larger header tags and in bold are weighed more by search engines.
Domain name
Make it easy to remember/spell.
Use your keyword research in considering names.
The keywords in domain names are considered heavily by search engines.
If Computermanufacturer, Inc. has a local store, they should consider variations on portlandcomputer(s).com/org/etc. If they also do repairs they might consider using names like computerrepairs.com, portlandcomputerrepairs, etc.
Multiple names leading to one site - Computermanufacturerinc.com/biz/org, portlandcomputer.com, portlandbranda.com, etc
http://www.networksolutions.com/domain-name-registration/index.jsp
Meta tags
Title Description Title and Description as It relates to search engine search results Keywords robots
Content is king (or queen)
Original content or other's content that your are licensed to use Creative Commons Public Domain Update regularly/be consistent Get people to interact with you (end with a question) Reference other websites (and link to them) to get their attention Leaky versus leak-proof websites Link back to your own posts Prizes, contests, etc. Write content on other websites (guest blog, etc.) Making your content available to other websites Attribution Make it easy for people to subscribe (via email or RSS) - Feedburner
Site analytics
Using logs (incoming and search) to determine what people are looking for and amend pages accordingly
Find online venues to bring in traffic
Should be related to your topic (Doubleclick Adplanner) Shadow for a while to get a feel for the culture Don't want to "spam" these forums Provide quality content Links back to your website include your key search terms
Using social media
Encourage people to share Use each venue specifically. Better to have fresh content on each stream. Remind people about social media class. Namechk.com
Offline/non-website methods
Put website information on your business card Put a link to your website in your signature Put up flyers in related businesses If you offer receipts, include relevant information (including social media)
Other resources
seo bible browser shots.org