Alumni giving/Memberships

title:

   membership and allumni                                                                                                                 

group:

   - matthew                                                                                                                                 
   - martin                                                                                                                                  
   - kathie                                                                                                                                  

impact:

   low-medium                                                                                                                            

effort:

   low-medium                                                                                                                            

timeframe:

   short-medium                                                                                                                       

description:

   resurrect the membership program, contact by email our old                                                                                
   volunteers to request them to become members, set up the                                                                                  
   infrastructure neccessary to make sure membership can be tracked                                                                          
   and renewal notices sent out, and get the front desk and store to                                                                         
   actively solicit memberships.                                                                                                             

mission:

   this is about getting continued support and offering more choices                                                                         
   for people to participate with us.                                                                                                        

cultrue:

   keep it polite, use it to remind old volunteers and keep people                                                                           
   involved rather than to beg for money.  this will also work to get                                                                        
   our newsletter into more circulation.                                                                                                     

measuring:

   database entry interface for this information, as well as a                                                                               
   report.  store discounts would also have to be factored in.                                                                               

who and what:

   this would involve the front desk, the store, some coder work,                                                                            
   probably help from the volunteer coordinator, our tour guides, and                                                                        
   of course our old volunteers.  we would also need to have                                                                                 
   membership cards printed.                                                                                                                 

budget:

   membership cards, coder time, and then the continual front desk                                                                           
   and store effort.                                                                                                                         

start:

   decide (or remember) the policy for what a membership means.                                                                              
   research better ways to do it.  give this information to the tour                                                                         
   guides and front desk.  collect allumni addresses and email them.                                                                         
   code a better database interface.  create membership cards.                                                                               

how soon:

   have the program set up again by the end of january, then give it                                                                         
   another six months before it is clearly making lots of money.                                                                             

when to measure:

   reports could be looked at monthly, at the same time that renewal                                                                         
   reminders are sent out.                                                                                                                   

accuracy of categorization:

   longterm effects and possible random events could be high impact,                                                                         
   but the expeted behavior is accurate.                                                                                                     

summary:

   a stronger membership program, coupled with continued outreach and                                                                        
   communication with old members and program allumni, will have an                                                                          
   easily measured short and medium time frame revenue increase,                                                                             
   would be a relatively easy thing to start doing, and would pull in                                                                        
   continued participation from a larger base of people.