Bring Traffic To Your Website Class
NOTE: This is a work in progress started 7/17/12. Please check back for updates.
Optimize your website for traffic
Keywords
Keywords - What people search / thinking about it from the customer’s perspective
Google keyword tool (adwords keyword tool) – misspelled words, competition vs. price Inserting keywords into contents
In this scenario, you are trying to compete locally and you find your customers are looking for quality, low-priced computers of specific brands.
- ComputerManufacturer, Inc. makes computers to fit your needs. Come shop at our store-room.
- ComputerManufacturer, Inc., located in Portland, Oregon, makes high-quality, affordable computers such as Brand A, Brand B and Brand C. Come shop for deals and discounts at our show-room which is located at 1234 SE 10th St, Portland, OR 97201(with embedded map or link that opens in a new window)
Black hat vs. white hat tactics - [1] – font color & keyword stuffing
Font size – headers and bold
Domain name
Easy to remember/spell. Multiple names leading to one site.
- Computermanufacturerinc.com/biz/org, portlandcomputer.com, portlandbranda.com, etc
Has keywords people will search for (thinking from the customer’s point of view)
Namechk.com namecheap wordprice.org networks hosting
Meta tags
Title Description Title and Description as It relates to search engine search results Keywords robots
Content is king (or queen)
Original content or other's content that your are licensed to use Creative Commons Public Domain Update regularly/be consistent Get people to interact with you (end with a question) Reference other websites (and link to them) to get their attention Leaky versus leak-proof websites Link back to your own posts Prizes, contests, etc. Write content on other websites (guest blog, etc.) Making your content available to other websites Attribution Make it easy for people to subscribe (via email or RSS) - Feedburner
Site analytics
Using logs (incoming and search) to determine what people are looking for and amend pages accordingly
Find online venues to bring in traffic
Should be related to your topic (Doubleclick Adplanner) Shadow for a while to get a feel for the culture Don't want to "spam" these forums Provide quality content Links back to your website include your key search terms
Using social media
Encourage people to share Use each venue specifically. Better to have fresh content on each stream. Remind people about social media class. Namechk.com
Offline/non-website methods
Put website information on your business card Put a link to your website in your signature Put up flyers in related businesses If you offer receipts, include relevant information (including social media)
Other resources
seo bible browser shots.org