Using Social Media for your Business
This class will help demystify the world of social media through discussion of policy, planning, and best practices as well as provide tips on how to use popular social media platforms.
Intro
- Pass out Current Practice Sheet and ask students to fill in how they currently use social media in their organization.
Policy
Every organization should have a social media policy. This doesn't have to be extensieve but does need to answer questions like: "What types of content do we post?", "What do we do with negative reviews?", "What do we do when we make mistakes?", and even "How do we respond to positive attention?" Your social media policy shouldn’t live in a vacuum but should be guided by your organization's mission and values.
An excellent tool to help you develop your social media policy, regardless of whether your organization is for-profit or nonprofit, is Idealware's Nonprofit Social Media Policy Workbook.
Planning
Best Practices
Platforms
Talk about the following platforms based on student interests.