Difference between revisions of "Community Marketing Coordinator"
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'''Job Description''': | '''Job Description''': | ||
− | Create flexible, long-term strategy for building Free Geek as a brand, distinguishing us above the competition. Increase donations by marketing to individuals and businesses. | + | The Marketing Coordinator will be responsible for the public face of Free Geek and increasing awareness of our organization in the greater community. We intend this individual to: |
+ | * Create flexible, long-term strategy for building Free Geek as a brand, distinguishing us above the competition. | ||
+ | * Increase donations by marketing to individuals and businesses. | ||
+ | * Design and create professional print materials to appeal to wider audiences. | ||
+ | * Design and create media kits and perform media outreach. | ||
+ | * Foster and maintain relationships with the community and members of the media on Free Geek's behalf. | ||
+ | * Develop a group of volunteers to share in the work associated with accomplishing these tasks. | ||
'''Responsibilities''': | '''Responsibilities''': | ||
Line 42: | Line 48: | ||
* Previous experience in a collectively-run organization | * Previous experience in a collectively-run organization | ||
* Experience coordinating volunteers | * Experience coordinating volunteers | ||
+ | |||
+ | '''Goals''' | ||
+ | * Improve the brand recognition of Free Geek in Portland and elsewhere | ||
+ | * Drive new business to the store | ||
+ | * Drive new volunteers to Free Geek | ||
+ | * Drive new institutional recycling contracts to Free Geek (via college & corporate presentations) | ||
+ | * Attract more individual and corporate hardware donations | ||
+ | * Attract individual and institutional philanthropists | ||
+ | * Lay some groundwork for annual campaign | ||
[[Category:Job Descriptions]] | [[Category:Job Descriptions]] |
Revision as of 17:25, 15 May 2008
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Free Geek is a unique work environment. For this reason it is essential that each applicant take a tour of our facility (active volunteers are exempt). Tours are offered Tuesday - Saturday at both 12:00PM and 6:00PM.
Can you make us loom head and shoulders above the competition? Can you help us help the public love and appreciate our greatness? Are you comfortable in a unique, constantly changing, non-heirarchical work environment? Are you happily haunted by visions of marketing, branding, PR and the like? If so, this might be the position for you!
Job Description:
The Marketing Coordinator will be responsible for the public face of Free Geek and increasing awareness of our organization in the greater community. We intend this individual to:
- Create flexible, long-term strategy for building Free Geek as a brand, distinguishing us above the competition.
- Increase donations by marketing to individuals and businesses.
- Design and create professional print materials to appeal to wider audiences.
- Design and create media kits and perform media outreach.
- Foster and maintain relationships with the community and members of the media on Free Geek's behalf.
- Develop a group of volunteers to share in the work associated with accomplishing these tasks.
Responsibilities:
- Formulate promotional strategies and make appropriate recommendations for publicity mediums
- Plan and coordinate promotional, public education, and informational activities
- Communicate clearly and concisely, both orally and in writing, tailoring the message to the intended audience
- Make effective visual and oral presentations
- Write news releases, public service announcements and advertising copy, fax sheets, correspondence and other documents
- Maintain confidential data and information
- Work various floor shifts
- Plan and organize work to meet schedules and timelines
- Establish, maintain, and foster effective working relationships with those contacted in the course of work
- Coordinate and train volunteers for outreach opportunities
- Maintain print and electronic documentation to support these goals
- Lead a standing committee to support these goals
Desired Skills:
- Background in Outreach and/or Marketing
- Graphic design experience
- Grant writing experience
- Website management experience
- Friendly, outgoing personality
- Patient and courteous with the public
- Likes working with people
- Solid organizational skills
- Strong written and verbal communication skills
- Able to extract info from current staff and put into transparent system that everyone can understand
- Empowered and self-motivated worker
- Work well under stress in an unusual setting, maintaining a positive attitude even in the face of adversity
- Ability to work and communicate well in a collectively-run organization
- Ability to work in a consensus decision making process related to staff and policy issues
- Not afraid to ask questions, but able to work on projects almost entirely without supervision
- Able to remain flexible as Free Geek grows and changes
- Previous experience in a collectively-run organization
- Experience coordinating volunteers
Goals
- Improve the brand recognition of Free Geek in Portland and elsewhere
- Drive new business to the store
- Drive new volunteers to Free Geek
- Drive new institutional recycling contracts to Free Geek (via college & corporate presentations)
- Attract more individual and corporate hardware donations
- Attract individual and institutional philanthropists
- Lay some groundwork for annual campaign