Media Outreach (PPS)

Program Basics

• Program Name: Media and Volunteer Outreach Program
• Program Description: This program would systematize outreach to media outlets and social-change organizations in order to better maintain and increase Free Geek's impact in these areas. Outreach would encourage increased money and/or hardware donations, volunteer recruitment, or general awareness depending on Free Geek's need at the time.
• What best describes this program? Administrative
  1. Primarily income generating (expected to make money for Free Geek)
  2. Primarily meets program needs (expected to cost more money than it makes)
  3. Administrative (expected to support other programs that generate income and/or meet program needs)
• Why does Free Geek need this program? We've begun to experience a plateau in general awareness of our programs. This program would create a more efficient means of getting the word out about Free Geek, and therefore bring in more money, hardware, and volunteers. It would also create more organized record keeping of our acheivements, which would in turn add supportive materials to our grantwriting and fundraising processes.

Job Position Basics

• Would there be a dedicated staff position associated with this program? YES
• Position Title: Media or Outreach Coordinator
• Job Description:

Financial costs

• What are the expected financial staffing costs of the program? (Include all costs to the organization such as salary, payroll taxes, and benefits.)

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• What other costs are associated with the program? (Include costs of materials needed, etc.)

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• If there will be a dedicated staff position, how much time would be needed for training?
  • How much time would existing staff need to put in? _____________ hours @
  • How time would existing volunteers need to put in? _____________ hours @
• Once the program is up and running how many staff how many hours per week would it take?
  • In paid staff time? _____________ hours/week @
  • In volunteer time? _____________ hours/week @

Drawbacks

• Outline the intangible costs for the position and program:

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• Are there any possible negative impacts on Free Geek's mission, and if so what?

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• How will this program affect other programs and staff positions currently in effect?

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• How will this program affect other programs and staff positions being considered?

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Benefits

• Would the program generate income? YES / NO @
  • If yes, how much income would be expected once the program is up and running? $ @ / month
  • If yes, how long would it take for the program to get to that point? @
• How does the program support the mission of Free Geek?

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Measuring Success

• How can the success of the program be measured?

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• For most income generating positions, the costs initially outweigh the benefits. If this is an income generating program, how long until it is expected to break even?

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• Outline a plan for implementing the program:

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