Outreach Ideas

Joel suggests the following:

• 3 media kits: one for orgs., general public, media
  • smaller newspapers take press releases almost verbatim, bigger outlets want more, so we should show how easy it is to contact us
• 2 pages
• Organizational overview on front
• Fact sheet on back: raw data, story ideas (recycling law, wifi, community culture, collectivism, FG and state budget impact for schools, etc.)
• Contacts: cell phones, home phone numbers
• Have a designated media contact
• Accessible on web, in print as well, with DVD, with CD of photos
• Photos could be available online: include cutlines, info about who/what's in picture encoded into Photoshop file
• Press kit available from website (replace "media coverage" link)
• Make business cards with press kit URL to hand out at conferences, etc.
• Construct email list and database for reporters to keep up on press releases
• Keep up on individual interests of reporters and target info
• Photos: staff, interactions with volunteers, interactions with community: seniors, students/schools, use facets of volunteers' lives/histories to make stories
• Story ideas: Raphael house hardware grant: seexaminer, Ms. magazine; El Hispanic news and El Centinela for Hispanic volunteers, OSU alumni volunteers? contact their newsletter
• List of oregon media outlets: http://www.disastercenter.com/oregon/media.html