Difference between revisions of "Outreach Ideas"
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[[Category:Media Kit]] | [[Category:Media Kit]] | ||
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Latest revision as of 16:02, 6 July 2010
Joel suggests the following:
- 3 media kits: one for orgs., general public, media
- smaller newspapers take press releases almost verbatim, bigger outlets want more, so we should show how easy it is to contact us
- 2 pages
- Organizational overview on front
- Fact sheet on back: raw data, story ideas (recycling law, wifi, community culture, collectivism, FG and state budget impact for schools, etc.)
- Contacts: cell phones, home phone numbers
- Have a designated media contact
- Accessible on web, in print as well, with DVD, with CD of photos
- Photos could be available online: include cutlines, info about who/what's in picture encoded into Photoshop file
- Press kit available from website (replace "media coverage" link)
- Make business cards with press kit URL to hand out at conferences, etc.
- Construct email list and database for reporters to keep up on press releases
- Keep up on individual interests of reporters and target info
- Photos: staff, interactions with volunteers, interactions with community: seniors, students/schools, use facets of volunteers' lives/histories to make stories
- Story ideas: Raphael house hardware grant: seexaminer, Ms. magazine; El Hispanic news and El Centinela for Hispanic volunteers, OSU alumni volunteers? contact their newsletter
- List of oregon media outlets: http://www.disastercenter.com/oregon/media.htmlc