PR Vision Sandbox

This documents an Event In Planning.
Information may change rapidly as the event planning progresses.

(Do we want to move any of the meta-meeting minutes content (from RT) to this page? Luiz 00:48, 22 April 2009 (UTC))

The PR committee's regular meeting on May 9, 2009 has been set aside to be a long-term strategic planning session.

This page is a place to hold discussion to this end.

OK! Go!

Check out the PR Plan page to see where this discussion was left last.

Charter

What is our charter? Luiz pointed out that this is a separate question from defining our basket of tasks. since "basket of tasks" is Luiz's phrase, I'll defer to him and bust this out into a separate section:

Tony's version of the PR charter (Haiku)

Discern the message.

Spread the word far, wide and well.

Shut up and listen. Tonyc 22:04, 4 May 2009 (UTC)

Tony's version of the PR charter (Limmerick)

Figure out what The Geek has to say,

and then say it in a clever way

Spread the word to Joe Shmoe,

to the press and SludgeCo,

and then hear all the "boos" and "hoorays." Tonyc 22:04, 4 May 2009 (UTC)

Objectives

What do we want to achieve?

Develop tools to eliminate redundant work, such as:

• talking points
• case studies
• readily available stats regarding our org and work
• soliciting testimonials from orgs and individuals our work benefits
• maintaining media contact lists
• templates for responding to email solicitations
• designing content to be cross-platform (web/brochures/newsletters, generally keeping up-to-date summaries of our key messages that can be poached as needed).

Develop a more proactive approach to campaign management

Better our communication within FG to solicit content and priorities for our campaigns.

Develop better tools and contacts for generating content

• relationships with writers/photogs.
• open contact with other areas within freegeek (what's happening in other areas that we should be bragging about?)

Write more stuff

• newsletter
• press releases
• populate web site with new and good stuff
• case studies
• focussed brochures/printed materials for events/fd/ts/receiving, etc
• targetted outreach via ads/blurbs

SWOTs

What is the current internal/external situation regarding each of our Objectives?

A place to throw around as many SWOTs as needed. The first one I'm starting is specific to PR's role in building Community Partnerships.

Community Partnerships

(Now that RAD "ownes" CPs should this SWOT be moved to http://securewiki.freegeek.org/index.php/Community_Partnerships? Luiz 00:48, 22 April 2009 (UTC))

I don't think RAD "owns" this. It will always involve PR, especially in the initial phase, since PR is the one bargaining chip we have. What we offer is PR. They offer money and stuff. We need to get on the ball in order to demonstrate we have something to offer at all. The swot is a clumsy tool and it could be moved. But the discussion about what we can provide is squarely in our basket.Tonyc 03:55, 26 April 2009 (UTC)

Objective: To craft long-term relationships with outside organizations that are beneficial to both parties.

	Good (for Free Geek)	Bad (for Free Geek)
Internal (to Free Geek)	Strengths: Strengths are advantages we have that are internal to Free Geek and helpful to achieving the objective. (Good things we do.) We offer both recycling/green program, and social service element; can tailor message to meet partners' needs New website is up and lookin' slick Many great stories available regarding past grant recipients, as well as future ones (direct connection to donor's stuff)	Weaknesses: Weaknesses are problems we have that are internal to Free Geek and harmful to achieving the objective. (Things we do poorly or not at all.) Data Security is a work in progress Don't have existing business partnerships to point to yet, so we're starting each negotiation from scratch and can't point to the concrete benefits we are offering, such as case studies, press coverage, feel-good events. We're selling an idea, not a thing at this point. Lacking a system for gathering stories from our recipients; we're thin on content/tracking. Storage space becoming tight.
External (to Free Geek)	Opportunities: Opportunities are advantages we have that are external to Free Geek and helpful to achieving the objective. (Good things that will or could happen to us.) Great cred. in the community; we've given stuff to so many groups, so we already have an "in" with all of them. Ongoing discussions with potential community partners; many contacts already established with big players Many groups contacting us about potential events/projects Existing City partnership has excellent potential for PR	Threats: Threats are problems we have that are external to Free Geek and harmful to achieving the objective. (Bad things that will or could happen to us.) We're scrappy, which is great, but may be off-putting to corporate-types Competition from buyback programs Additional promises=additional admin work and tracking.

See also Trends and Attributes | What do we want to do?

Next Steps

Based on analysis of our objectives, what do we want to do?