Difference between revisions of "PR Vision Sandbox"

From FreekiWiki
Jump to navigation Jump to search
Line 15: Line 15:
 
  | strengths =
 
  | strengths =
 
*We offer both recycling/green program, and social service element; can tailor message to meet partners' needs
 
*We offer both recycling/green program, and social service element; can tailor message to meet partners' needs
 
+
*New website is up and lookin' slick
*Many great stories available regarding grant recipients
+
*Many great stories available regarding past grant recipients, as well as future ones (direct connection to donor's stuff)
  
 
  | weaknesses =
 
  | weaknesses =
Line 24: Line 24:
  
 
*Great cred. in the community; we've given stuff to so many groups, so we already have an "in" with all of them.
 
*Great cred. in the community; we've given stuff to so many groups, so we already have an "in" with all of them.
*Ongoing discussions with potential community partners
+
*Ongoing discussions with potential community partners; many contacts already established with big players
*Many groups contacting us about potential events
+
*Many groups contacting us about potential events/projects
 
*Existing City partnership has excellent potential for PR
 
*Existing City partnership has excellent potential for PR
  
 
  | threats =  
 
  | threats =  
*We're scrappy, which is great. May be off-putting to corporate-types
+
*We're scrappy, which is great, but may be off-putting to corporate-types
  
 
}}
 
}}

Revision as of 15:52, 19 April 2009

The PR committee's regular meeting on May 9, 2009 has been set aside to be a long-term strategic planning session.

This page is a place to hold discussion to this end.

OK! Go!

Check out the PR Plan page to see where this discussion was left last.

Here's a blank SWOT we can populate:

SWOTs

A place to throw around as many SWOTs as needed. The first one I'm starting is specific to PR's role in building Community Partnerships.

Please define a goal for this SWOT
Good (for Free Geek) Bad (for Free Geek)
Internal
(to Free Geek)

Strengths: Strengths are advantages we have that are internal to Free Geek and helpful to achieving the objective. (Good things we do.)

  • We offer both recycling/green program, and social service element; can tailor message to meet partners' needs
  • New website is up and lookin' slick
  • Many great stories available regarding past grant recipients, as well as future ones (direct connection to donor's stuff)

Weaknesses: Weaknesses are problems we have that are internal to Free Geek and harmful to achieving the objective. (Things we do poorly or not at all.)

  • Data Security is a work in progress
External
(to Free Geek)

Opportunities: Opportunities are advantages we have that are external to Free Geek and helpful to achieving the objective. (Good things that will or could happen to us.)

  • Great cred. in the community; we've given stuff to so many groups, so we already have an "in" with all of them.
  • Ongoing discussions with potential community partners; many contacts already established with big players
  • Many groups contacting us about potential events/projects
  • Existing City partnership has excellent potential for PR

Threats: Threats are problems we have that are external to Free Geek and harmful to achieving the objective. (Bad things that will or could happen to us.)

  • We're scrappy, which is great, but may be off-putting to corporate-types

See also Trends and Attributes | What do we want to do?