PR Plan
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How should Free Geek grow its PR efforts in the next 3 years?
Some goals:
- Do more outreach to corporations
- This includes acquiring a vehicle
- More outreach to media outlets and sources of volunteers
- We'd be using a spiffy printed and online media kit for this.
- The media kit would need to be maintained, too.
- Dedicate staff time to create regular press releases
- Create more regular email (and possibly printed!) newsletters
- Re-do brochure
- Bigger, groovier-looking, more eye-catching
- Possibly create 2 or 3 new brochures targeted at volunteers, donors, ewaste education, etc.
- Gather, take, work with a volunteer to take, and/or pay someone to take a nice set of file photos for outreach materials
- Create a website that's easier to maintain and contains more information
- Pursue info on ewaste legislation and how it would affect us from DEQ
- Integrate new procedures and stats caused by ewaste legislation into outreach materials
- Get better stats and testimonials from people we benefit for outreach/grantwriting/fundraising materials
- Work with the bookkeeping department to create a good system for acquiring annual report data
Good (for Free Geek) | Bad (for Free Geek) | |
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Internal (to Free Geek) |
StrengthsStrengths are advantages we have that are internal to Free Geek. (Good things we do.)
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WeaknessesWeaknesses are problems we have that are internal to Free Geek. (Things we do poorly or not at all.)
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External (to Free Geek) |
OpportunitiesOpportunities are advantages we have that are external to Free Geek. (Good things that will or could happen to us.)
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ThreatsThreats are problems we have that are external to Free Geek. (Bad things that will or could happen to us.)
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