Difference between revisions of "Outreach"

Latest revision as of 16:12, 6 July 2010

Overview

Outreach was a staff committee. It was open to volunteer participation. We covered a lot of different areas at Free Geek, so to make this more manageable we broke it down into several committees.

FG Events: In charge of Free Geek parties and festivals, like Geek Prom, Geek Fair, and the holiday party.; Meets seasonally, as needed. Generally, monthly for a few months before an event, then every other week, then weekly, then freakout right before the event.; Likely suspects: Ali, Laurel, Caitlin, Meredith; Email address: events at freegeek.org

Inreach: In charge of room use requests, tours, volunteer rewards, front desk, public email addresses (like Volunteer@ and Info@), and large donation thank you notes.; Meets the first and third Thursday of the month

Fundraising: In charge of fundraising, grants, and membership development.; Meets Thursdays at 10 AM.; Likely suspects: no one; Email address: funding@

PR: In charge of media outreach & relations, tabling, ads & marketing, the Free Geek website, corporate donations solicitation, and networking with other organizations; Meets every Saturday; Likely suspects: Ali,Laurel, Luiz, Tony; Email address: pr AT freegeek DOT org

@@ Line 1: / Line 1: @@
-Item title: we took on much having to do with Outreach that was medium to high
+== Overview ==
-priority on the grid
-participants: Bob Griggs, Oso Martin, Shawn Furst, Liane Kocka, Brad Stenger,
+Outreach ''was'' a staff committee. It was open to volunteer participation. We covered a lot of different areas at Free Geek, so to make this more manageable we broke it down into several committees.
-Ron Braithwaite
-Impact/Effort: we took items from 'steps' 1 and 2, that is, items on the grid
+;FG [[Events]]
-that were
+:In charge of Free Geek parties and festivals, like Geek Prom, Geek Fair, and the holiday party.
-Little effort, and low, med, or high impact
+:Meets seasonally, as needed.  Generally, monthly for a few months before an event, then every other week, then weekly, then freakout right before the event.
-Medium effort, and medium or high impact
+:Likely suspects: Ali, Laurel, Caitlin, Meredith
-Hard to do, and high impact
+:Email address: events at freegeek.org
-Time: some short, some medium, some long-term
+;[[Inreach]]
+:In charge of room use requests, tours, volunteer rewards, front desk, public email addresses (like [[Volunteer@]] and [[Info@]]), and large donation thank you notes.
+:Meets the first and third Thursday of the month
+;[[Fundraising]]
+:In charge of fundraising, grants, and membership development.
+:Meets Thursdays at 10 AM.
+:Likely suspects: no one
+:Email address: funding@
-One- to two-sentence summary of item:
+;[[PR]]
-- This item includes paid and free ads, mailings, span/newsletter,
+:In charge of media outreach & relations, tabling, ads & marketing, the Free Geek website, corporate donations solicitation, and networking with other organizations
-outreach to property management companies, movers, neighborhood
+:Meets every Saturday
-associations, and civic groups, corporate relations, rich friends,
+:Likely suspects: Ali,Laurel, Luiz, Tony
-united Way-type stuff, legislative relations, brochures, and PSAs.
+:Email address: pr AT freegeek DOT org
-How does it further Free Geek's mission?
-- These items support all of our missions by bringing in donations and
-volunteers.
-Will it go with our culture, or meet resistance?
+[[Category: History]]
-- Spam and mass mailing will be contentious and will need a discussion in
+[[Category: Meetings]]
-council
-- There could be contention concerning corporate relations, which could
-include many items including monetary corporate sponsorship or asking
-corporations to donate their discarded hardware, or something else.
-These items would need to be specified and decided on individually by
-council.
-How to measure the impact?
-- Monitor web traffic (we already get monthly reports from our web
-hosting co.)
-- Look for increased sales and donations
-- We would get more volunteers (front desk or tour guides might need to
-tally how many volunteers sign up)
-- Ask more regularly when people donate and sign up to volunteer: How did
-you hear of us?  Also, this section of the volunteer record isn't very
-accessible when a volunteer is entered in the database.  This would
-need to be changed, and a field asking the question would need to go in
-the donor sign-up form.  Are there reports for this?  It might need to
-be standardized.
-- We could track how many other organizations have us on their links page
-or mention us on their web page.
-Who would be involved?
-- Outreach coordinator/committee
-- Volunteers: PR interns, Bob, more speakers for talking to organizations
-and corporations (perhaps a few good people could receive training)
-- PSU grantwriting students, Portland Art Institute
-- Testimonials from grantees, adopters, builders, etc.
-What kind dof budget would it require?
-- Paid ads: $2000-6000, PSAs: free
-- Mailing: $4-500
-- Talking to organizations/civic groups/corp.s: staff or volunteer time
-- Brochures impoved: staff or volunteer time; printed: $1000
-What would our first steps be?
-Outreach coordinator/committee needs think it through, but each item
-could possibly be started within 2 months.
-How soon would it be completely in place and functioning?
-Well, we need to hire an office coordinator before our outreach
-coordinator is freed up, so that's January at the earliest.  Everything else
-is kind of an ongoing basis: 2 months to get each up and running, with
-continual effort needed?
-When would we measure if it's helping?
-Review a couple of months after we've started advertising/going to other
-groups to speak.
-Impact/effort rating accurate?
-Yes.
-Summary:
-Outreach is a necessary part of any non-profit, and we've seen it have a
-big impact in the past (the Business Journal and Willy Week articles earlier
-in the year are a case in point).  We need to continue getting our name out,
-and the methods outlined above would probably work well.

Difference between revisions of "Outreach"

Latest revision as of 16:12, 6 July 2010

Overview

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